24 lakhs in 20minutes..
cue is KBC 2!
Any guesses ??
6(Rs/SMS) * 100(entries) * 10( cities ) * 20 (districts ) * 20(states) = 6 * 400000(people trying for the 2 lakhs cash price )
Imagine what if 1000 entries try out from 100 cities ??
The figure simply grows by 2 more zeores and yields a whooping 24Crores!!
And it does not stops there... 1000 entries from 100 towns is a very
small number .. in practice it could be another multiple of 100 or worst
case a multiple of 1000 on an average..
In that case it is 24 * 100 crores earnings in just 20 minutes on every episode!
And the price money :-)) mere 2 CRORE ( and from whose pocket ;-) )
Smart Buisness by Sidharth Basu!
And the best part of this calculation is just the SMS earning!
What about the Ad money ??
A rough annual profit calculation goes like this..
2400 * (5 * 4)(episodes/month) * 12 = 576000 crores
Let even 50% get dissolved in taxes and other payments, still you will
be left with ( which includes even the meagre 480 crores of price
money..i.e., if every episode bags 2 crore prize!! )
2,88,000 Crores profit ( only from SMS !!!! )